About

Ruffdraff started with a simple frustration: too much good work dies in handoffs. Strategy says one thing, design hears another, and the brand that walks out the door is a watered-down draft of the one that walked in.

So we built a studio small enough to stay coherent. Three founders, one team, total ownership — the people who set the strategy are the people who ship the work, and they answer for the result. No account layer, no diluted vision, no rough draft left behind.

The founders

Three founders. In the room, on your work.

Sudarsan Sekran

Sudarsan Sekran

CEO

Strategy & Growth

Vishnuvarshith Prahalathan

Vishnuvarshith Prahalathan

CCO

Creative & Brand

Arshad Ahmed

Arshad Ahmed

CFO

Operations & Finance

The team

The hands on the work.

A small bench of specialists who make the founders' thinking real.

Bala Krishnan

Bala Krishnan

Creative Head

Art Direction & Design

Nandhini Raman

Nandhini Raman

Content Lead

Copy & Content Strategy

Aravind Kumar

Aravind Kumar

Performance Lead

Paid Media & Analytics

How we work

Four steps. No black box.

01

Discover

We dig until we find the one true thing your brand is about — the insight everyone else missed.

02

Shape

Strategy, story and design take form together, as one coherent idea — not three separate ones.

03

Ship

We build and launch fast, in the real world, where it actually has to perform.

04

Grow

We watch the numbers, learn, and sharpen — staying until the work is moving the metric.

Recognition

A little noise, for a quiet studio.

Selected mentions and shortlists. More on the way.

Studio to Watch

The Brand Review

2025

Best D2C Campaign — Shortlist

Adfront Awards

2025

Rising Independent Agency

Creative South

2024

Design of the Day

Featured Showcase

2024